SMALL BUSINESS MANAGEMENT LEARNING-BY-DOING PROJECTS
Web & Application Development
Success Story: Software development project focused on providing a logistics application for a car hauling company that successfully continued after conclusion of the class, eventually generating over 200 updated versions of the software and supporting 160 employees handling over 67,000 bills of lading.
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Value Creation: 137 projects completed, representing over $80,000 in comparable market value.
Customer Acquisition & Guerrilla Marketing
Success Story: Over 500 warm leads identified, over 200 warm leads contacted, and over 20 positive responses received via social media outreach, representing nearly $10,000 in potential new revenue for a water recycling business.
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Value Creation: 45 projects completed, representing over $70,000 in comparable market value.
Patent, Trademark, and/or Copyright Research & Paperwork
Success Story: Patent research project help niche local aerospace company define differentiation from existing patents better on a collision avoidance system which could prevent over $5 million in potential damages for the client company and other similar aerospace companies.
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Value Creation: 4 projects completed, representing over $10,000 in comparable market value.
Competitive Research
Success Story: Project helped better define three competitors’ weaknesses and identified multiple, specific dissatisfied competitor customers possibly worth over $10,000 if attracted away from the competitor.
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Value Creation: 2 projects completed, representing nearly $2,000 in comparable market value.
Industry Research
Success Story: Industry structure and trend insights helped a small janitorial services company change its product/service mix, potentially opening a more appealing market worth over $100,000 annually.
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Value Creation: 1 project completed, representing nearly $1,000 in comparable market value.
Administration & Best Practices Research
Success Story: Students provided registration and logistical support for a local Chamber of Commerce event which raised over $10,000.
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Value Creation: 5 projects completed, representing over $4,000 in comparable market value.
Accounting & Financial Analysis
Success Story: Negotiated roughly $10,000 in potential reduced costs with suppliers for a local restaurant.
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Value Creation: 4 projects completed, representing over $3,000 in comparable market value.
Capital & Resource Acquisition
Success Story: Detailed grant funding application requirements identified for 14 different funding agencies disbursing approximately $30 million in annual State of California grant funding for a water recycling business.
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Value Creation: 5 projects completed, representing over $7,000 in comparable market value.
